01 /04
Evals before launch.
Every AI product ships with a graded eval suite — unit tests on key behaviors, LLM-as-judge regression scoring, and human review samples. If it can't pass eval, it doesn't ship.
About · The studio
We build the AI products
that actually ship.
A global AI product studio focused on production-grade engineering. Web applications, agents, copilots, internal tools — designed, built, and operated end to end.
The studio
SmartDuke is a global AI product studio. We design and build AI products end to end — web applications, agents, copilots, internal tools — for founders, product teams, and organizations that need the work to actually ship.
Most AI work today gets stuck somewhere between demo and production. A polished prototype gets a green light, then meets real inputs, real cost ceilings, and real edge cases — and the cracks show. The teams that ship treat AI as real software, with eval suites, telemetry, guardrails, and the discipline to delay when something isn't ready.
That's the bar we hold for ourselves. It's the bar we hold for any engagement we take on.
Principles · 04
How we build,
ship, and operate.
Four engineering disciplines we apply to every product we ship — independent of model, framework, or industry.
02 /04
Telemetry from day one.
Traces, latency budgets, token costs, error rates — wired up before the first user touches the product. You can't fix what you can't see.
03 /04
Guardrails as architecture.
Input validation, output verification, escape hatches, and human handoff paths designed in — not bolted on after the first incident.
04 /04
Boring stack on the edges.
Cutting-edge model in the middle. Reliable, well-understood infrastructure around it. Novelty where it earns its place; stability everywhere else.
Start a project
Have an AI product
that needs to ship?
Tell us where you are — early concept, broken prototype, or scaling something that already works. We'll come back within 24 hours with a take and a quote.