GenRasi — a brand-native generative AI product, end to end.
GenRasi engaged SmartDuke to design and ship a brand-native generative AI product from scratch — name, identity, product surface, and AI engine — on a single end-to-end engagement.
Visit genrasi.comGenRasi wanted to launch a generative AI product that didn't look or feel like every other AI tool on the market. The brief was unusually broad: brand identity, product UX, generative AI engine, and the launch site — all on one team, one stack, and one engagement.
Most generative AI products converge on the same templated chat surface and same model defaults. GenRasi needed a product whose visual identity, prompting flow, and generation quality were custom to its audience — without giving up the engineering rigor required to actually run the thing in production.
End-to-end build on a single stack: brand identity and design system, product UX with bespoke generation flows, retrieval and prompt orchestration tuned to the brand voice, and an eval suite scoring brand-fit across thousands of prompts. Shipped on Next.js + Supabase with full observability and rollback paths from day one.
A live, brand-native generative AI product with eval coverage on every output path, observability into every model call, and a brand system extensible across web, social, and product surfaces.
Your guide to moving abroad — for real this time.
Have an AI product
that needs to ship?
Tell us where you are — early concept, broken prototype, or scaling something that already works. We'll come back within 24 hours with a take and a quote.